10 Golden Lessons From Steve Jobs

““I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.”

– Steve Jobs

His accomplishments and character helped define a
generation and change the world. He is co-founder of the fairytale company we
now know as Apple Computers. And he is the visionary of the personal computers
world that led the entire computer hardware and software industry to restructure

This man with boundless energy and charisma is also a master
of hype, hyperbole and the catchy phrase. And even when he’s trying to talk
normally, brilliant verbiage comes tumbling out.

Here’s a selection of some of the
most insanely great things he said, golden lessons to help you succeed in life,

“1. Steve Jobs said: “Innovation
distinguishes between a leader and a follower.”

has no limits. The only limit is your imagination. It’s time for you to begin
thinking out of the box. If you are involved in a growing industry, think of
ways to become more efficient; more customer friendly; and easier to do business
with. If you are involved in a shrinking industry – get out of it quick and
change before you become obsolete; out of work; or out of business. And remember
that procrastination is not an option here. Start innovating

2. Steve
Jobs said:
“Be a yardstick of quality. Some people aren’t used to an
environment where excellence is expected.”

There is no
shortcut to excellence. You will have to make the commitment to make excellence
your priority. Use your talents, abilities, and skills in the best way possible
and get ahead of others by giving that little extra. Live by a higher standard
and pay attention to the details that really do make the difference. Excellence
is not difficult – simply decide right now to give it your best shot – and you
will be amazed with what life gives you back.

3. Steve
Jobs said:
“The only way to do great work is to love what you do. If you
haven’t found it yet, keep looking. Don’t settle. As with all matters of the
heart, you’ll know when you find it.”

I’ve got it
down to four words: “Do what you love.” Seek out an occupation that gives you a
sense of meaning, direction and satisfaction in life. Having a sense of purpose
and striving towards goals gives life meaning, direction and satisfaction. It
not only contributes to health and longevity, but also makes you feel better in
difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If
the answer is ‘no’ keep looking, you’ll know when you find it.

4. Steve Jobs said: “You
know, we don’t grow most of the food we eat. We wear clothes other people make.
We speak a language that other people developed. We use a mathematics that other
people evolved… I mean, we’re constantly taking things. It’s a wonderful,
ecstatic feeling to create something that puts it back in the pool of human
experience and knowledge.”

Live in a way
that is ethically responsible. Try to make a difference in this world and
contribute to the higher good. You’ll find it gives more meaning to your life
and it’s a great antidote to boredom. There is always so much to be done. And
talk to others about what you are doing. Don’t preach or be self-righteous, or
fanatical about it, that just puts people off, but at the same time, don’t be
shy about setting an example, and use opportunities that arise to let others
know what you are doing.

5. Steve
Jobs said:
“There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful
to have a beginner’s mind.”

It is the
kind of mind that can see things as they are, which step by step and in a flash
can realize the original nature of everything. Beginner’s mind is Zen practice
in action. It is the mind that is innocent of preconceptions and expectations,
judgments and prejudices. Think of beginner’s mind as the mind that faces life
like a small child, full of curiosity and wonder and amazement.

6. Steve
Jobs said:
“We think basically you watch television to turn your brain off,
and you work on your computer when you want to turn your brain on.”

Reams of
academic studies over the decades have amply confirmed television’s pernicious
mental and moral influences. And most TV watchers know that their habit is
mind-numbing and wasteful, but still spend most of their time in front of that
box. So turn your TV off and save some brain cells. But be cautious, you can
turn your brain off by using a computer also. Try and have an intelligent
conversation with someone who plays first person shooters for 8 hours a day. Or
auto race games, or role-playing games.

7. Steve
Jobs said:
“I’m the only person I know that’s lost a quarter of a billion
dollars in one year…. It’s very character-building.”

Don’t equate
making mistakes with being a mistake. There is no such thing as a successful
person who has not failed or made mistakes, there are successful people who made
mistakes and changed their lives or performance in response to them, and so got
it right the next time. They viewed mistakes as warnings rather than signs of
hopeless inadequacy. Never making a mistake means never living life to the

8. Steve
Jobs said:
“I would trade all of my technology for an afternoon with

Over the last
decade, numerous books featuring lessons from historical figures have appeared
on the shelves of bookstores around the world. And Socrates stands with Leonardo
da Vinci, Nicholas Copernicus, Charles Darwin and Albert Einstein as a beacon of
inspiration for independent thinkers. But he came first. Cicero said of Socrates that, “He called philosophy down
from the skies and into the lives of men.” So use Socrates’ principles in your
life, your work, your learning, and your relationships. It’s not about Socrates,
it’s really about you, and how you can bring more truth, beauty and goodness
into your life every day.

9. Steve
Jobs said:
“We’re here to put a dent in the universe. Otherwise why else
even be here?”

Did you know
that you have big things to accomplish in life? And did you know that those big
things are getting rather dusty while you pour yourself another cup of coffee,
and decide to mull things over rather than do them? We were all born with a gift
to give in life, one which informs all of our desires, interests, passions and
curiosities. This gift is, in fact, our purpose. And you don’t need permission
to decide your own purpose. No boss, teacher, parent, priest or other authority
can decide this for you. Just find that unique purpose.

10. Steve
Jobs said:
“Your time is limited, so don’t waste it living someone else’s
life. Don’t be trapped by dogma – which is living with the results of other
people’s thinking. Don’t let the noise of other’s opinions drown out your own
inner voice. And most important, have the courage to follow your heart and
intuition. They somehow already know what you truly want to become. Everything
else is secondary.”

Are you tired
of living someone else’s dream? No doubt, it’s your life and you have every
right to spend it in your own individual way without any hurdles or barriers
from others. Give yourself a chance to nurture your creative qualities in a
fear-free and pressure-free climate. Live a life that YOU choose and be your own

Each lesson might be difficult to
integrate into your life at first, but if you ease your way into each lesson,
one at a time, you’ll notice an immediate improvement in your overall
performance. So go ahead, give them a try.

Brian Sly and Company, Inc.
Website  www.BrianSly.com


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