FOR IMMEDIATE RELEASE
Squaw Valley | Alpine Meadows
(530) 452-7111 or firstname.lastname@example.org
Squaw Valley | Alpine Meadows
(530) 452-7105 or email@example.com
Squaw Valley and Alpine Meadows Offer Season Passholders Free Skiing and Riding at Sugar Bowl for 2014-15 Winter Season
Squaw Valley/Alpine Meadows passholders will now be able to ski and ride at Sugar Bowl Resort in addition to Sierra-at-Tahoe and the eight Mountain Collective resorts
[Olympic Valley and Alpine Meadows, Calif.] March 7, 2014 – Squaw Valley and Alpine Meadows have partnered with Sugar Bowl to give their passholders skiing privileges at Sugar Bowl and Royal Gorge Cross Country for the 2014-15 season. The partnership represents a new era as independent resorts continue to partner to offer incredible value for their season passholders.
The new partnership with Sugar Bowl gives Squaw Valley/Alpine Meadows season passholders access to four resorts in the Lake Tahoe area: Squaw Valley, Alpine Meadows, Sierra-at-Tahoe, and now Sugar Bowl. Combined, this means skiers and riders can experience 9,650 acres, 69 lifts and 419 runs across 13 legendary Sierra Nevada mountain peaks.
Squaw Valley/Alpine Meadows Gold passholders will receive four free days at Sugar Bowl and/or Royal Gorge. Silver passholders will receive two free days. All tickets will be redeemable any day of the 2014-15 winter season except for Saturdays and during holiday periods. If tickets are used for Royal Gorge, North America’s largest cross country ski resort, cross country ski rental equipment will be included free of charge.
Sugar Bowl Resort offers 1,650 acres of exceptional skiing and riding across four mountain peaks, and averages the most annual snowfall in Tahoe at 500 inches per season. In addition to their superb beginner and intermediate terrain, Sugar Bowl offers coveted big mountain terrain and gate-accessed backcountry skiing.
“We are constantly striving to provide more value to our loyal season passholders,” said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. “Two years ago, we added value through our partnership with Sierra-at-Tahoe and the Mountain Collective – and we’re continuing that mission now by adding access to Sugar Bowl’s incredible terrain.”
“The spirit of Sugar Bowl is very much aligned with the soul of our mountains,
continued Wirth. “We think the partnership is a terrific fit, and we know our passholders will really enjoy Sugar Bowl and Royal Gorge.”
With the new addition of Sugar Bowl, Squaw Valley/Alpine Meadows passholders now have access to a total of twelve resorts in North America. The Tahoe Super Pass will continue to offer access to Sierra-at-Tahoe, as well as to Alta, Snowbird, Aspen Snowmass, Jackson Hole, Mammoth and Whistler Blackcomb through the resort’s Mountain Collective partnership.
About Squaw Valley
Host of the 1960 Winter Olympics, Squaw Valley is internationally renowned for legendary terrain that spans 3,600 skiable acres, six peaks and 29 chairlifts, and ranges from an expansive mountaintop beginner area to unrivaled expert steeps, trees and bowls. Off the mountain, families relax in The Village at Squaw Valley around the cozy fire pits or enjoy a host of restaurants, bars, boutiques and art galleries. Guests can stay in one of The Village at Squaw Valley’s newly upgraded suites, each with a fireplace, kitchen and balcony, for the ultimate slopeside lodging experience.
About Alpine Meadows
Alpine Meadows’ seven powder bowls, summit-to-base groomed slopes, and authentic hospitality are among the many attributes that have made the resort a favorite of the local community and visitors alike. Alpine Meadows offers skiers and riders access to more than 100 trails across 2,400 skiable acres serviced by 13 lifts. With its high annual snowfall of 450 inches, the resort boasts one of Tahoe’s longest skiing and boarding seasons.
Squaw Valley and Alpine Meadows joined forces in November 2011, bringing the two ski resorts under common ownership. Skiers and riders can access 6,000 skiable acres, 42 lifts and 270+ trails at Squaw and Alpine Meadows on one lift ticket or season pass.
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